Written by Katherine Scheibert, posted 04/09/2026
Marketing can feel complicated for small businesses, especially with limited time or resources. Finding the right tools to simplify the process can make all the difference.
Katherine Scheibert, Marketing Specialist at Savings4Members, sat down with Jeff Stackpole, Strategic Partner Success Manager at Constant Contact, to explore how the platform makes marketing simple, powerful, and accessible for businesses of any size.
So, let’s start simple. What is Constant Contact today?
Jeff Stackpole:
“Constant Contact is an easy-to-use digital marketing platform built for everyone, from local businesses to large organizations. We’ve been around for about 30 years, and everything we’ve built is designed to be intuitive and easy to use. People still think of us as just email, but we’re really an all-in-one marketing center.”
How easy is Constant Contact for small business owners who handle all their marketing on their own?
Katherine Scheibert:
“I love how Constant Contact’s tagline is helping the small stand tall. It’s the same for us here at Savings4Members. We help small independent businesses stand up against the big corporations.”
Jeff Stackpole:
“100%, we’re both supporting the same type of customer. The platform is built to be simple. You don’t have to be a marketing expert. If you can click and drag a mouse, you’re halfway there. Constant Contact lets you send emails, post on social media, and integrate with Canva, all in one place. For a small business, you can realistically send your first email within about 15 minutes. Within 30 minutes, you’re fully up and running.”
Let’s talk about features. What stands out the most right now?
Katherine Scheibert:
“I use Constant Contact all the time for our monthly emails. One of my favorite features is the heat map reporting. It doesn’t just show you open rates. It shows exactly where people are clicking inside your email.”
Jeff Stackpole:
“Reporting is definitely top-notch. You can see how campaigns from the last three months compare to previous periods, and adjust your content accordingly. Then there’s AI—it’s everywhere now. Our AI assistant helps users create campaigns instantly, and we even have AI-generated branded templates. People are really loving it.”
Do certain industries do better with Constant Contact than others?
Jeff Stackpole:
“I’ve worked with everything from solo entrepreneurs to large enterprises. Honestly, it’s hard to pinpoint an industry that wouldn’t benefit. If you have marketing and a brand, you need Constant Contact. Whether you’re just starting out or fully established, it helps maintain consistency and professionalism, which is critical for growing your business.”
For someone just getting started, what’s the one piece of advice you’d give?
Jeff Stackpole:
“Don’t overthink your marketing and get stuck in a procrastination phase where you’re overanalyzing what you need to say. The point is just to say something, right? You just want to get the word out and get started. It doesn’t have to be a multi-channel campaign yet, or a full journey plan. Just saying something will get the ball rolling.”
Katherine adds, “I really like that. It reminds me of the saying, ‘How do you eat an elephant?’”
Final Thoughts
For small business owners and our members, the key takeaway is simple: marketing doesn’t need to be complicated or overwhelming. With the right tools, you can create professional campaigns, track results, and stay consistent without a big team. As Jeff highlighted, the most important step is just to start by getting your message out there.
Want to see how Constant Contact can simplify your marketing? Reach out to us at Savings4Members to enroll in our Constant Contact program.
With nearly four years of experience at Constant Contact, Jeff specializes in SaaS sales, strategic account management, and customer retention. As a Strategic Partner Success Manager, he oversees substantial recurring revenue and collaborates with clients to strengthen relationships, fostering long-term partnerships.
