Customer Service Fosters Customer Loyalty
Customer service is the process of exceeding customers’ expectations as you satisfy their needs and wants. It is not limited to the way you answer the phone or the leniency of your return policy. Customer service is all encompassing, it’s every transaction, every interaction – it’s your whole business. Everything is impacted by your customer service. It’s the root of customer loyalty.
Customer loyalty is critical to small business success because loyal customers will choose you over cheaper, faster, or higher-quality options. Loyal customers are the lifeblood of a small business.