When you have ample time on your hands and business is predictably slow, it’s prime season for events. Whether this means attending an event or convention to expand your skillset and network with industry colleagues or throw an event that keeps your customers engaged, we leave up to you. This could be anything from an open-house with coffee and donuts to a full-on party to say “Thanks” to your customers.
Get creative but make sure you stick to something that appeals to your core customer base.
Whether you’re hosting or attending an event in the off-season, it doesn’t have to be a three-ring circus. Keep it simple, focus on education or customer engagement
If you don’t have one already, have you considered adding a repair service to make-up for lost sales in the off-season?
The off-season is a good time to introduce new products or services to your mix.
First of all, you have time to research and plan the launch. Secondly, the few customers that do come in the door can give you more thoughtful feedback. The slow season is the time for longer conversations with customers because it’s nearly impossible to meaningfully engage with the throngs of customers during the busy season.