Branding can differentiate your business locally
With giant household names dominating the conversation about “brand” – it’s easy to assume that your average local business can get away without one (because at one time, you could). You’re probably thinking: “Brand?! I’m not selling phones or clothes – I’m selling a service” or “My product isn’t sexy enough for social media”. The reality is that this is rapidly changing for businesses in every industry.
Why a strong brand is critical
Because In 2019, it’s easier than ever before for your customer to comparison shop in just a few keystrokes. So, are you putting your best foot forward? Bottom line: You’ve got to give people a reason to choose you over the competition, without a unique brand – that can be a challenge. It’s your identity, your look, your voice, and your personality – all wrapped up into one. Most of all – it needs to be 100% authentic.
Jump into the first part of our Beginners Guide to Marketing Your Small Business: Branding Your Business: Why You Need a Mission Statement (or something like it)